Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Magical Alley ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website magicalley.co.uk. We are committed to safeguarding your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details when you voluntarily provide them through forms or inquiries.
- Technical Information: IP address, device type, browser type, and operating system.
- Cookies: We use cookies to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
We do not collect sensitive personal data unless explicitly required and with your consent.
How We Use Information
We use the information collected for the following purposes:
- Analytics: To understand visitor behavior and website performance.
- Affiliate Tracking: To track affiliate commissions and partnerships with betting operators including Spreadex.
- Site Improvement: To enhance user experience, fix technical issues, and develop new features.
- Communication: To respond to inquiries and send relevant updates (with your consent).
- Legal Compliance: To comply with applicable UK and international laws.
Cookie Policy
We use cookies to improve your experience on magicalley.co.uk. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for basic site functionality.
- Performance Cookies: Used for analytics and tracking site performance.
- Affiliate Cookies: Used to track referrals and commissions with partner operators.
- Marketing Cookies: Used to deliver targeted content (only with your consent).
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. You can also opt-out of tracking by using industry opt-out tools.
Third-Party Links
Our website contains links to third-party websites, including betting operators such as Spreadex and other casino affiliates. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review their respective privacy policies before providing any personal information or engaging in gambling activities.
These third parties operate independently, and we have no control over their data collection, use, or security practices.
Your Rights
Under UK data protection law, including the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Object to processing for marketing or profiling purposes.
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:
- Personal Information: Retained for the duration of our relationship and as required by law (typically up to 7 years for affiliate records).
- Analytics Data: Typically retained for 12 months unless a longer retention period is required.
- Cookies: Session cookies are deleted when you close your browser; persistent cookies are retained according to their expiration dates.
When data is no longer required, we securely delete or anonymize it.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: magicalley.co.uk
We aim to respond to all inquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is an affiliate platform for betting operators. Gambling involves risk and can be addictive. Please gamble responsibly. Ensure you are of legal age (18+) in your jurisdiction before engaging in gambling activities.