Privacy Policy

Magic Alley will respect your privacy and ensure that all your personal and sensitive information given to us is processed in accordance with the Data Protection Act 1998. This refers to and includes all information that identifies you. Such information will be collected and controlled in accordance with the Data Protection Act 1998.

Magic Alley collects information that you provided to us, which includes but is not limited to: your name, address, contact details, phone number and email address.

Magic Alley only use such information that you provide for the purposes of forfilling your orders, our own private market research, and to enhance and improve our own business services.

Magic Alley will not sell any information that you provide, and will not share this with any third parties without your previous consent should there be a need to do so.

Magic Alley will do our best to ensure that all of your personal information stored on our website is accurate and up to date. Any information found to be wrong will be edited and corrected at our earliest convenience.

As part of the Data Protection Act 1998, Magic Alley can provide all details and information held about you on our website. There is a £10 administration fee for such requests.

Magic Alley uses third parties to process payments, including but not limited to Paypal. Any information you give to these third parties is subject to their own privacy policies, and Magic Alley cannot take responsibility for any personal information that is breached or sold by those third parties. By registering an account through them, you therefore give such third parties the right to hold your information, and agree to their own terms of service.

Magic Alley reserves the right to change this Privacy Policy at any point.

By visiting, and also by giving any personal information to Magic Alley, you signify your acceptance of all the above terms in our privacy policy, and give permission for Magic Alley to collect and store your information in such a way.