My Harry Potter adventure began back in July 2000, when my older brother bought the Goblet of Fire book that had just been published. Within a week I’d finished the Philosopher’s Stone, Chamber of Secrets, Prisoner of Azkaban and was waiting for him to get to the end of the Goblet of Fire so that I could read it. I was hooked!
From that point I’ve been a huge Harry Potter fan throughout my life, reading all of the books and watching all of the films every summer. JK Rowling was able to create an amazing world unlike any other, and just like millions of other fans around the World, it’s one that continues to keep my interest all these years later.
I established Magic Alley in 2015, with the aim of creating an entirely Harry Potter focused store, stocking products and quirky items that aren’t usually found in many other places in the United Kingdom. We have drinks and sweets produced in the United States, wands identical to those sold at the Studio Tour in London, an amazing but affordable jewellery range from another UK retailer, scarves and ties belonging to each of the four Hogwarts Houses and authentically reproduced, and all these among lots of other interesting Harry Potter products.
As well as our web store that you’re currently visiting, our team also regularly attend shows and conventions throughout the UK, which allow us to meet other Harry Potter fans directly and run a mobile retail location that is able to be visited by thousands of visitors in a single weekend.
We have big plans for our future – and while some have to be kept under wraps – we’ll continue adding to our product range and help continue to keep the fascinating world of Harry Potter alive after all these years!